Outdoor Capital of the UK
Outdoor Capital of the UK is Lochaber Chamber of Commerce’s tourism element promoting Adventure for all!
Under the Outdoor Capital brand we publicise, sponsor and promote Lochaber as a tourism destination. We produce official event programmes and guides which showcase all there is to see and do in Lochaber. The Outdoor Capital of the UK website is the site to go to for local events and visitor accommodation in Lochaber.
The Outdoor Capital of the UK promote the destination through a range of collaborative marketing intiatives and activities the organisation promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth.
The organisation currently has a wide range of member businesses which range from accommodation, food and drink and activity providers to non-tourism focused businesses who support the aims of the Lochaber Chamber of Commerce and acknowledge that tourism is crucial to the local economy. Many of these businesses are SMEs and by pulling resources and working as a team the Lochaber Chamber of Commerce achieves the positive results that individually the members couldn’t otherwise reach.